Shoalhaven Tourism has launched a 32-page Art and Culture Guide showcasing eight cultural trails throughout the Shoalhaven, each trail unique and highlighting the charm and essence of the South Coast. The eight trails showcase 80 arty things to do across the region in the following categories:
· Public Art
· Craft & Artisan
· Music & Performing Arts
· Events & Festivals
· Workshops & Talks
The Shoalhaven is home to several flagship arts and cultural institutions such as Bundanon Trust, Fleet Air Arm Museum and the Shoalhaven Regional Art Gallery renowned nation and world-wide. However, locals and visitors alike may not know of the smaller, unique, and soulful arts organisations, happenings and places. The Shoalhaven Arts and Culture Guide brings together these arty wonders from large to lesser known arts product in bespoke trails to inspire new adventures and holidays away.
3.4 million visitors come to the Shoalhaven every year with many coming in school holidays, but off-season initiatives like this arts and culture guide help to attract visitors in autumn and winter when local Shoalhaven businesses need customers the most. Over the last three years, the off-season (April – October) has grown 43% with the focus on campaign and brand development for cooler season experiences. As a compliment Surfing and Foodie campaigns will also be launched this winter to stimulate the visitor economy.
Amanda Findley, Shoalhaven Mayor says: “We are so lucky to have such a vibrant arts and culture scene in the Shoalhaven, with so many talented makers and artists as well as great places to engage with art and culture.
Art is an important part of any cities vibrancy as it reflects the diversity, creativity and history of this wonderful place we live in.”
People know us for our 100 gorgeous beaches, but we really want them to visit us for other reasons and in other seasons, such as autumn and winter when businesses really need that boost from out-of-town customers.”
We are so proud of this Art and Culture brochure, and as locals, we should be getting out there and exploring our own backyard to support this great part of our community.”
In addition to cultural trails across several arts disciplines, itineraries have been created on shoalhaven.com with a few are highlighted in the printed brochure. Visitors are encouraged to come for the arts and culture but stay for the friendly local hospitality, great food, wineries, attractions and beautiful unspoilt outdoor adventure activities.
From 16 April, the physical brochure will be available from Shoalhaven Visitor Centres in Nowra and Ulladulla. If you are a local business engaged with the tourism market and you would like some brochures for your customers, please contact Joe Puglisi email@example.com / 02 4421 0778. Additional distribution is also underway in the form of 5000 brochures in cafes and arts venues throughout Sydney and ACT.
A digital campaign including social media, search and advertising will be directing people to the Shoalhaven.com/art-culture landing page where you can download a soft copy of the guide or request a copy to be mailed for free. Online, each trail has its own landing page with further information including rich content, and business listings.
ABOUT THE TRAILS
Amongst the diverse, culturally rich eight trails, the Museum trail takes visitors on a journey to another world or another time. It ranges from exploring historical exhibitions of Aboriginal culture to maritime collections and antique machines, visiting a life from generations back.
The Galleries trail is for visitors interested in exhibits by local artists, mapping out a path to explore hidden gems of quality art, sculptures, and beautiful gardens. It can give visitors a chance to pick up something fresh for the home.
Enriched with a mix of Aboriginal culture and urban street art, the Public Art trail is a fabulous mix of sculptures and murals set amongst lush outdoor walks. Check out street art by world-renowned graffiti artists such as Adnate and Smug or stop and gaze at the Aboriginal Carved Poles by Jerrinja Elder, Uncle Noel Wellington.
The Heritage walk takes visitors back tens of thousands of years, visiting European-style architecture and some of the oldest buildings in Australia. Embark on this trail to explore the region’s quaint cottages, old terraces, heritage pubs and more.
Craft & Artisan showcases an eccentric mix of local makers peddling souvenirs that ooze a bit of retro, nanna charm or something sleek and modern. Pick up handcrafted wares and upcycled goods at Sol Sisters, beautifully glazed porcelain goods from Yatte Yattah Pottery, or get hands-on at a creative workshop with The Artisan Collective.
The Music & Performing Arts trail adds live entertainment to the journey with stunning shows and performances, both from local and international acts. The fun ranges from quality Australian theatre and musical stages to musicians gigging in historic buildings for a once-in-a-lifetime experience.
Connect with local artists and the community on the Events & Festival trail which changes every season. In autumn, the Blessing of the Fleet Festival celebrates fishing and maritime culture over Easter, with family-friendly events, parades and fireworks. Winter showcases recitals, concerts, and sculptures with the likes of Kangaroo Valley Arts Festival, Culburra Beach’s Burradise and the spectacular SeeChange Festival in Jervis Bay. Spring holds creative meetings with musicians, artists, films with Milton-Ulladulla’s Escape ARTfest and summer holds Fairgrounds, a two-day music festival with only the best international and local acts.
The Workshops & Talks trail brings out the creative side of visitors with amazing workshops like hand-making kokodamas or succulent wreaths at The Mud Shed, weaving traditional Aboriginal baskets at Bugiya Naway Buradja, and even some chocolate-making fun at The Chocolate Cottages.